"The trade of cut flowers in the Kingdom of Saudi Arabia"When we receive a bouquet of blooming flowers with graduated colors and a natural fragrance, it is not just a sight—it represents a vast business carrying with it a wonderful profitable story, similar to the captivating colors.Despite the desert nature of the Kingdom of Saudi Arabia, it has succeeded in producing the most important flowers that add essential touches to every bouquet. Among the best pioneering companies known in Tabuk is "Astra," which selects the best land for cultivation and identifies the most important types that remain and will continue to be favorites among designers and florists. These include (rose, lily, carnation, chrysanthemum, gypsophila). The company produces more than 28 million roses and flowers annually, with an estimated value of around 32 million Saudi riyals.There are other cities in the Kingdom, most notably (Qassim, Medina, Eastern Province, Taif, Jizan).Although Saudi Arabia has local production, it imports large quantities of cut flowers from countries such as (Kenya, Ethiopia, Netherlands). In 2023, the market size reached imports worth more than 180 million dollars, for quantities exceeding 13 million kilograms.

The majority consists of flowers such as chrysanthemums, Casablanca lilies, and others... Most of the revenue comes from the local flower market.  

Local exports exist but in smaller quantities and their value is less than that of imports. This targets distributors and wholesale companies, online sales platforms, and retail flower shops in most cities.  

There are opportunities to contract companies for domestic wholesale distribution, which can yield significant profits since the market is open all year round and peaks during holidays and special occasions.  

Demand is high while supply does not cover the entire market (the market is very active). To meet market demand, I target entrepreneurs and businesspeople in this specialty to expand their business, including supporting logistics, which is important in this industry to cover all markets in the Kingdom with a well-organized logistics plan, providing key essentials such as cooling and fast delivery.  

Entrepreneurs are also directed towards improving local production to reduce imports, especially if investment is made in protected agriculture, greenhouses, shade houses, and solar-powered cooling systems to improve both the cooling and transportation chain, keeping flowers fresher and reaching in better condition, which increases added value. Additionally, focusing on flower arrangement and bouquet design.

The opportunity is great in this market, especially for those who focus on the digital field and fast delivery, smartphone applications, excellent customer service available around the clock for online orders. We advise all those interested in investing in the field of flowers that this is a great opportunity, and the market is excellent for traders, from supply to retail, as well as for logistics services, and social media for showcasing designs and arrangements. We remind you once again, dear reader, that the flower market is active throughout the year and experiences a boost during seasons and holidays.